Augustine’s Original Scam

How to Sell Sin and Keep Customers for Life

 

Let’s be honest: Genesis 2 and 3 is a weird little tale about people, trees, and fruit. There’s no apple. No Satan. No “sin.” Adam just eats what his partner hands him. The Elohim get nervous about humans grabbing immortality and promptly kick them out of the garden. End of story.

But then along comes Saul of Tarsus, master spin-doctor. He takes this campfire myth and proclaims: Aha! This proves you’re all guilty from birth. Suddenly a fruit snack becomes humanity’s eternal death sentence. Brilliant marketing move — create a problem only your new cult can solve.

Fast forward a few centuries and Augustine of Hippo perfects the art. Paul had set up the sales pitch; Augustine industrialised it. He tells us:

·         You’re not just occasionally naughty — you’re biologically corrupt.

·         Desire itself is sin’s transmission vector.

·         Even your newborn baby, fresh from the womb, is guilty and hell-bound.

The genius of Augustine isn’t theology. It’s politics. With a single twist of Genesis, he invents a guilt subscription service. Pay with obedience, sacraments, and submission, and maybe, just maybe, the Church will cancel your damnation. It’s the original pay-to-play model.

Pelagius objected, of course. He said humans are actually born good, free, and capable. But where’s the profit in that? Who needs a bishop if you can already stand on your own? No, Augustine knew the golden rule: if you want power, tell people they’re broken beyond repair — then sell them the cure.

So the doctrine of “original sin” was never about reading Genesis. It was about weaponising it. The Eden story was turned into the longest-running con in Western history: a myth of life rebadged as a system of control.

And the saddest part? The scam worked. It still works. Millions dutifully line up to be told they’re worthless, damned, dependent.

Meanwhile, the druid Finn would just laugh. For him, existence itself is the only proof you need: if you are here, you are good. No guilt subscriptions required.

So here’s the short version: Augustine didn’t save your soul. He shackled it. And he did it with the oldest trick in the book: selling fear, bottling shame, and calling it God’s truth.

 

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